PRESENTATION OUTLINE
FOUR ACTION FRAMEWORK FOR VALUE CREATION
AUGMENTED INSHOP EXPERIENCE
BUYING FURNITURE ONLINE- CHALLENGE
- Will it match my living room!
- What colour should I choose
- Family approval
- This dilemma happens very much in-shop also!?
NOW YOU CAN PLACE AND TRY THE FURNITURE PIECE FOR EXPERIENTIAL SATISFACTION
AUGMENTED EXPERIENCE FROM LOUNGECOMMERCE -I
AUGMENTED EXPERIENCE FROM LOUNGECOMMERCE-II
FEATURES FOR V1.0
- Live trial
- Compare 2 articles
- Social Share,email and Favourites
- Scaled trial
ROADMAP
- Push Notification
- 3D Images
- Trial with saved photo of floor for inshop
- User Management,Reviews,PA
- Assisted AV buying and cobrowsing
INTEGRATION POINTS
- Catalog download
- Shopping cart
- Attribution
- Authentication
APP DISTRIBUTION WILL BE THROUGH GOOGLE AND APPLE STORES
INBUILT DIGITAL MARKETING
- SEO,VIDEO,BLOG targeting end customer for app download
- Social Media,Marketing Automation and Push Notifications
- Online Media Reviews and App Store Marketing
- Viral aspects and opt-in retargeting features
- SEM and User Analytics
FORWARD INTEGRATION:AGGREGATOR MODEL
SITE INTEGRATION(BACKWARD):WHITE LABEL EXPERIENTIAL TECHNOLOGY
WHAT IS OUR BETA PROGRAM EXPECTATION
- Urbanladder would be able to increase the conversion.
- Urbanladder consumer can use augmented experience feature
- Learn the challenges of technical,operation and implementation aspects
- Consumers will download the app while using augmented experience