Podium Apparel
Published on Nov 24, 2015
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PRESENTATION OUTLINE
TARGET MARKETS
- Young male action sports fan
- Young male into motocross
- Young male that skateboard
- Young male that ride BMX
Photo by kevin dooley
STRATEGY DELEVOPMENT
- Online retail
- In-store retail
PRODUCT LINE
- T-Shirts
- Hats & Beanies
- Racing Jerseys
- Socks
- Shop Rags & Stickers
RETAIL CONSTRUCTION
- 2998 State St. Carlsbad Village
- The Fleet: 2 store clerks, & a store/warehouse manager
- Open Monday - Saturday
- Opens January 18th 2014
- Start up cost: $32,985
Photo by MIT-Libraries
FINANCIALS
- Monthly Expenses: $23,722.33
- Monthly Revenue: $27,950
- Monthly Profit: $4,177.67
- Yearly Profit: $50,132.04
Photo by mynameisharsha
PROFIT MARGIN
- T-Shirts: $3.50-$20.00
- Kids T-Shirts: $3.00-$15.00
- Beanies: $4.00-$15.00
- Hats: $4.50-$15.00
- Socks: $2.00/2.25-$12.00
Photo by Serithian
MARKETING
- Advertising: Newspaper,Billboard, Internet
- Sales Promotion: Signed Posters, Discount
- Personal Selling: Track Stand
- Guerrilla Marketing: Sticker Slap, Staircase
Photo by Pierce Martin
Podium apparel is a company that was founded in the fall of 2013, by two Action Sports enthusiasts with a desire to create the next best apparel on the market. Nick Anderson and Matt Taylor have set out on a mission to change the apparel game. Creating fresh designs that really accentuate the history of where action sports have been is the sole goal of the company. Operating out of the Southern California area, Podium Apparel plans on redefining the world's view on the apparel industry.
Photo by blmiers2
SO SHARKS, WHO WANTS TO LIVE THE ON TOP LIFESTLYE WITH US?
- Please visit: www.podiumapparel.weebly.com
- Follow us on Insta... @podiumapparel
- #ontoplifestyle
- #podiumapparel
Photo by evan.finn
