PRESENTATION OUTLINE
Are Your Leads Leading to More Business?
How many leads do I need to generate to gain a sale?
Track how many prospects you engage
How many prospects actually become clients
If you talk to 25 people and one of those people becomes a client .
Then you have an idea that if you want to gain 10 new clients.
You need to generate approximately 250 leads.
What type of leads am I trying to generate?
I am looking for professional men who
work in the engineering profession
between the ages of 35-45
who are married and college educated
Where will I find the prospects I are trying to reach?
What professional organizations do they join?
What community organizations do they join?
Where do they hang out online and offline
How am I going to generate the leads?
What is the best way to reach the prospects you are trying to reach?
Is online content a good way to reach them
Can you reach them by running ads in their trade magazine or local newspaper?
What will I do with the leads once I generate them?
How are you going to turn them into clients?
What steps will you take to lead them through your marketing funnel?
Do you have a process in place?
