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Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

BURSTING THE SOCIAL MEDIA BUBBLE

#EDUWEB14 #HESMBUBBLE
Photo by kaniths
2.

AGENDA

  • Introduction (you & me)
  • Short Presentation
  • The Five Tenets introduced
  • Mini Break-Out Sessions
  • There will be quizzes!
Photo by james_gordon_losangeles
3.

QUIZZES BY SOCRATIVE.COM

YOU CAN INSTALL STUDENT APPS OR VIEW VIA MOBILE BROWSER
Photo by Amir Kuckovic
4.

WHO AM I?

@DOUGLASLMILLER | NEW MEDIA | DEPAUL UNIVERSITY
Photo by douglasleemiller
5.

WHO AM I?

  • I work in enrollment management & marketing
  • I advise internal units on social & digital
  • I teach as an adjunct and consult
  • My MS is in digital cinema but I code for fun
  • I consider myself a marketing technologist
Photo by douglasleemiller
6.

ABOUT YOU

GO TO SOCRATIVE.COM ROOM "EDUWEB14"
Photo by @Doug88888
7.

WHAT BUBBLE?

#EDUWEB14 #HESMBUBBLE
Photo by kaniths
8.

YOU MEAN THEY MIGHT LEAVE?

9.

SOME THINGS ARE NOT BUILT TO GROW OLD GRACEFULLY.

10.

NOT ABOUT THAT

Photo by elPadawan
11.

IN TECHNOLOGY

CHANGE IS A CONSTANT - TRUE OR FALSE?
Photo by kevin dooley
12.

IF CHANGE IS A CONSTANT

WE CAN DRAW A MAP...
Photo by Ame Otoko
13.

MOORE'S LAW

14.

PREDICTABLE CHANGE

IT CAN LEAD TO A KIND OF COMPLACENT BLIND SPOT
Photo by Nieuws uit Amsterdam
15.

SOCIAL MEDIA IS NOT NEW

EVEN IN THE HIGHER EDUCATION VERTICAL
Photo by seanaes
16.

CHANGE HAS BEEN A PART SINCE THE BEGINNING

#HESMBUBBLE
Photo by kevin dooley
17.

FIGURED OUT

THERE IS TEMPTATION TO SAY WE GOT THIS
Photo by kugel
18.

CUE THE VIDEO

http://worrydream.com/dbx/
Photo by Carbon Arc
19.

IS TO THINK YOU KNOW WHAT YOU ARE DOING

THE MOST DANGEROUS THOUGHT YOU CAN HAVE AS A CREATIVE
Photo by carterse
20.

5 MINUTES

#HESMBUBBLE DISCUSSION TIME #EDUWEB14
Photo by bark
21.

MUCH OF HIGHER ED'S APPROACH TO SOCIAL MEDIA

INVOLVES USING TACTICAL SOLUTIONS TO SOLVE STRATEGIC PROBLEMS
Photo by mr.smashy
22.

STRATEGY: SEEK SHELTER

TACTIC: BUILD HOUSE | TOOL: AXE
Photo by dbtelford
23.

"That is the bubble that will burst - not that tools and platforms will no longer be social, not that users won't gravitate toward digital social objects and be curators and generators of them - but rather that the search to find the next most popular tactical tool will prove itself unsustainable as a strategic approach. The social media bubble is about how we respond as an industry to these trends, not about the lifespan of a particular set of tools or tactics."

Photo by carterse
24.

AGENDA

  • Introduction (you & me)
  • Short Presentation
  • The Five Tenets introduced
  • Mini Break-Out Sessions
  • There will be quizzes!
Photo by james_gordon_losangeles
25.

5 TENETS

TO SURVIVING THE BURSTING OF THE #HESMBUBBLE
Photo by semihundido
26.

SURVIVE

  • Community is Context; Not Platform
  • Social Objects are Everywhere
  • Invoices are Leverage
  • Portability is Power
  • Student Data are Student Records
Photo by subarcticmike
27.

1. COMMUNITY IS THE CONTEXT

WHAT ARE WAYS YOUR INSTITUTIONS EXPRESS COMMUNITY?
Photo by SeeMidTN.com (aka Brent)
28.

2. SOCIAL OBJECTS ARE EVERYWHERE

Photo by photomassacre
29.

EDUCATION TECHNOLOGY

NOTHING ENDS UP LOOKING LIKE WHAT YOU IMAGINED
30.

INVOICES ARE LEVERAGE

Photo by interestedbystandr
31.

PORTABILITY IS POWER

Photo by dominiekth
32.

STUDENT DATA

INTERACTIONS WILL BE RECORDS
Photo by rishibando

Douglas Lee Miller

about.me/douglasleemiller