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WHAT YOU WILL LEARN:

• WINNING CLIENTS WITH EMAIL : The Foundations
• SIGN ME UP: How to quickly build a valuable list of email subscribers
• READ ME: Effective strategies to get your EMAILS opened and read
• TALK TO ME: Writing emails that engage and persuade
• BUY ME: Turning engaged subscribers into paying clients

BONUS

If you want to build a high quality, high converting Email List in an ethical and engaging way, this Webinar is for you!

NO FLUFF ALLOWED

Email is without doubt, the most powerful tool available in business today.

Direct Marketing Association studied the effectiveness of various types of marketing email came out way on top with a return on investment at 41 to 1. Nearly twice that of any other approach

4 year study into the online buying patterns of over 72 million customers across 14 different countries, they showed that over 40 times as many purchases came from links in emails than from Facebook, YouTube or Twitter!

When you think about it, it makes sense. You might chat with friends on Facebook. Or check out the updates from your favourite movie star on Twitter. But when it comes down to Business, the chances are you'll use email.

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1) WINNING CLIENTS WITH EMAIL:

'CUSTOMER INSIGHT MAPPING'

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POWER OF PERSONAS

AIM FOR THE BULLSEYE

2) SIGN ME UP

DO YOU NEED A HUGE LIST?

SHOULD YOU EVER BUY A LIST?

PERMISSION BASED MARKETING

BEST WAY TO GET PERMISSION

FREE REPORT ON X,Y,Z

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VALUE

INCENTIVE

RISK

FRICTION

LEAD MAGNET BLUEPRINT

• 10 Client Problems you have worked on
• One Painful thing which all your clients seem to run into
• The First Speed Bump Clients face on Journey to Success
• Frameworks of a Concept or root cause of Big Issues
• Top Questions which Prospects have asked you

MAGAZINE EXAMPLES

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YOUR NEXT STEPS

• How can I describe the benefits of subscribing to my emails
• What kind of incentive or lead magnet can I use to attract my ideal clients
• How can I make my opt in forms visible where clients go on my site
• How can I make my ideal clients feel comfortable about subscribing
• How can I make them confident that their information won't be abused

3) READ ME

GETTING THROUGH TO THE INBOX (AVOID)

• Free
• Rolex
• Credit Card
• Viagra
• Or $$$ in emails

SINGLE OR DOUBLE OPT IN?

SENDER REPUTATION

THE KEY

TACTICS

EMAIL SUBJECT LINES (I=B+C)

INTEREST = BENEFITS + CURIOSITY

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HOW TO CREATE BENEFITS

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6 SUREFIRE SUBJECT LINE MODELS

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4) TALK TO ME

SMALL HINGES SWING OPEN

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ROMANTIC RELATIONSHIP

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THE PROBLEM IS...

3 STEPS TO ENGAGEMENT

BRING YOUR CHARACTER

ANY QUESTIONS?

STEPS 5 & 6 BONUS MEMBERS AREA

YOUR NEXT STEPS

3 KEY PILLARS

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