PRESENTATION OUTLINE
Knowing your audience = Owning your audience!
What is digital engagement strategy?
A good DES should guide and empower core team building & audience building.
Should Include:
- Goals & objectives
- Key metrics
- Hashtags
- Content mix strategy
- Audience identification & segmentation
- Voice development
Untitled Slide
- Online engagement & marketing tactic suggestions
- Key results / metrics dashboard proposal
- Strategy implementation timeline
Let's walk through one together!
Connect with your friends & share your Snapchat account on other social media platforms
Snap stories = Narratives
Attention Video Bloggers!
Tutorials >>> Snapchat teasers
"Our Story"
Snapchat's version of hashtags