HERE, THERE AND BACK AGAIN

THE BACKGROUND CONTEXT

PARTNER CUSTOMER PROFIT

VOLUME EFFICIENCY GROWTH

WHY SPEDAN DID WHAT HE DID?

SOCIO-ECONOMIC CONTEXT

IN THE WIDER WORLD THE ESTABLISHED VIEWS OF SOCIETY WERE CHANGING - AND SPEDAN WAS ACUTELY AWARE OF SUCH MOVEMENTS AS THE BRITISH

CONTEMPORARY CONTEXT & COMPARITORS

A WORLD WITH NO MAPS

INCOME HABITS TRENDS

APPLE

WOOLWORTHS & HMV

ALDI TO EBAY

THE JL REVOLUTION V WAITROSE EVOLUTION