ADULT AFFILIATE PROGRAM CHECKLIST

WhoM are our Customers?

WhoM are our Customers?

• 95% of Users are from Japan
• 90% are Male Users
• 92% are PC users
• 50% Uses IE, 25% Chrome,10% Safari, 15% Others

Whom ARe our Competitors?

Whom ARe our Competitors?

• Top Competitors In Japan: - DMM (Censored Content) - http://duga.jp/aff/ (Censored Content) - http://angelfc.net/advertisement.html (Live Chat Competitor) Top Competitors Outside of Japan: - http://www.sbs-ad.com/ - FC2

Whom ARe our Competitors?

• what software / tech / network do they use?
• Commission type and amount offered to affiliates?
• How much revenue does their affiliates drive?
• What are their top web properties?
• Research their programs and sites to determine what works and adopt for ourselves

Define our Goals

Define our Goals

• How many active affiliates do we have?
• How many active affiliates do we want?
• How much revenue are we expecting per affiliate?
• Target revenue percentage through affiliates?

A HYPOTHETICAL Scenario