Copy of 5 reasons you can do marketing by helen.

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Copy of 5 reasons you can do marketing

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PRESENTATION OUTLINE

The Future for #localgov social mediA

BY @HELREYNOLDS

Photo by cosmonautirussi

A foster carer community opened my eyes to the future

Photo by Robert Scoble

We’re all publishers now

Photo by Metro Transportation Library and Archive

We're not in competition with other service providers

Photo by gus_estrella

We're in competition for attention (with everyone!)

Photo by Leonard John Matthews

We're in competition for attention (with everyone!)

Photo by Leonard John Matthews

1. Old:
Marketing belonged to marketers

Photo by DerrickT

Now:
Everyone owns communication

Photo by Moyan_Brenn

Work without awareness = no work

2. Old:
There were tonnes of middlemen

Photo by Tony Fischer Photography

2. New:
DIY comms

Photo by comedy_nose

3. Old:
We were bowling in the dark

Photo by Sam Howzit

3. New:
We have different routes to getting to our destination

Photo by Dave77459

4. Old:
Sell sell sell

Photo by PinkMoose

4. New:
Useful, helpful, insightful

Photo by Johnath

4. New:
Don’t sell me a camera. Teach me how to take a great picture.

Photo by Adam Melancon

5. Old:
Aim = driving traffic to your website

Photo by Stuck in Customs

5. New:
We go where our community goes

Photo by db Photography | Demi-Brooke

We'll only learn quickly enough if we collaborate

The future:
1. Trust in communities & staff
2. No selling, add value
3. Measure what matters - be data storytellers

Photo by Lel4nd

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