"Being aware of the legal and ethical implications of any activity requiring data collection is fundamental before undertaking any form of data analysis activity."
Cetis Analytics Series Volume 1: Analytics: What is changing and why does it matter?
http://publications.cetis.org.uk/wp-content/uploads/2012/11/Analytics-Vol1-...Clarity
Comfort and care
Choice and consent
Consequence and complaint
Jisc Discovery projects:
GCU final report and recommendations: