It is the unifying script that disseminates a company’s sophisticated philosophy and ideas as an elegant, simplified, utility capable of changing the minds of the world.
Science and philosophy need to be buttressed by a narrative in order to take their intangible concepts out of the realm of abstraction and anchor them into the ‘real’
If you can get someone to believe a story worth telling, you have gotten them to become your maven and they do the work of spreading your story for you
They possess the opportunity of differentiating through the story of their unparalleled German standards without having to depend on complicated scientific jargon for results
The story of Salus-Haus, Germany, Flora, and Dr. Otto’s creations/commitment to environmental standards and effective products is just waiting to be dusted off and romanticized for a captive American audience
The way to create an epic tale is to breathe into it a passionate life through entertaining, engaging, interactive sales presentations and corresponding marketing media content