2015 Palmyra FBLA Social Media Campaign

Objectives

• Create visibility; encourage new members
• Connect on more personal level
• Increase awareness of club activity

Objectives

• Inform and keep a running update of club events and activities
• Appoint member to Social Media Manager leadership position
• Increase club membership by 10%

What's the Game Plan?

• Social media is a simple and easy solution, but so broad...

Narrowing It Down

• Facebook has more daily teen users than any other social media site
• Teens voted Instagram as "most important" social media site
• Twitter has 255 million daily users, 78% of them via mobile devices

Facebook

• Useful for parents and students to get involved
• Mixture of media; easily shared with friends
• Quick feedback via messaging, likes, sharing

Instagram

• Visually image driven
• Simple interface design
• Direct involvement with users via tagging, comments, and messaging

Vine

• Unique audio-video updates and posts
• More 'life like' sharing and personal viewing for followers

Vine Example

Twitter

• Updates in real-time for events, fundraising, community service
• Simple and quick communication and alerts
• Connection to text messages

Bringing It Together

• Chosen social media sites are all interconnectable
• Websites like HootSuite help manage multiple accounts from one place

Social Media Marketing Plan

• Appoint member to manage all social media
• Strong call to action
• Consistency with a variety of media use

Social Media Marketing Plan

Examples

Works Cited

Thank You