Time Inc. UK
Published on Nov 23, 2015
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PRESENTATION OUTLINE
CAMPAIGN OBJECTIVES
- Protect & strengthen SPL+'s leading position within UK’s skincare market
- Attract new Supreme Moisture Lotion clients
- Reinforce Brand X’s authority & perception in dermatological skincare
- "Its not about brands talking to the consumer. Its suddenly about conversation"
Photo by ssh
MARIE CLAIRE RATIONALE
MARIE CLAIRE DIGITAL PLATFORMS & REACH
- 1 million Desktop Unique Users
- 827,956 Mobile Unique Users
- 357, 304 Tablet Unique Users
- 1.8 million+ Social media footprint
Photo by WarmSleepy
PROPOSAL STRUCTURE & APPROACH
CONTENT CREATION
NATIVE ARTICLES FOR STYLE LEADER'S, LIFE JUGGLER'S & BEAUTY DABBLER'S
Photo by Matthias Rhomberg
CREATIVE VIDEO SOLUTIONS
ENGAGE WITH BRAND X'S TARGET MARKET 24/7 @ HOME, @ WORK OR ON THE MOVE
Photo by Haags Uitburo
INSPIRATIONAL COMPETITION SHOOT
- 3 x competition winers - one selected from each TA category
- Brand X is coherently showcased with all models using SPL+
- Inital idea for shoot: Each winners final shot will represent a fashion decade
- "Although fashion changes the #1 selling skincare product is still key"
- Event can be filmed and promoted - illustrating product with new formula
Photo by katybird
INTEGRATED SOCIAL
- Provides the perfect platform to showcase the SML+ competition
- Capture & utilise existing SML+ advocates to recruit new users
- Exclusive content to encourage further sharing & engagement
- Native content sharing provides consumer testimonial element
- Data Capture opportunity
Photo by pamhule
