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Personal Sales

Published on Nov 24, 2015

An introduction to personal sales in the world of advertising & communication.

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PRESENTATION OUTLINE

1.

Personal Sales

In the world of advertising & communication
Photo by mattjiggins
2.

Q1: Who Thinks He/She...

is going to be a salesman?
3.

Untitled Slide

4.

The Good News?

It's fun, so let's give you some pointers
Photo by Vermin Inc
5.

On How To Become...

An Entrepreneur - Today
Photo by amy.gizienski
6.

My story?

Confessions of a Sales Starter
7.

Everything Starts With An Idea...

Guts, a simple website and a few LinkedIn-recommendations
8.

A Fail Fast Attitude

Antilliaanse Feesten, 20something, Schrijf.be, Kluwer, De Standaard, ...
9.

Long Term Goals vs Quick Wins

Win step by step - have fun, learn while doing so
10.

Ready to Start Now?

11.

Then First...

That million dollar scenario
Photo by Instant Vantage
12.

Imagine...

In The Next Five Minutes You Start Your Own Business.

What Do You Want To Sell?

What Would You Love Exploring / Doing In Communication?

13.

What Makes You Tick?

Like Jason Silva, Casey Neistat, Gary Vaynerchuk
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Make Up Your Own Company

Write down 5 keywords + sell it to your neighbour
Photo by phatcontroller
15.

Two Ways of Working

(Bukowski)
16.

"Find what you love and you'll never work a day in your life" (Confucius)

17.

Structure, Geert, Structure

18.

What's Really On Today's Menu?

Photo by Howdy, I'm H. Michael Karshis
19.

1/ Before You Get There

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Screen Yourself

Do the MBTI-test => SWOT
http://www.16personalities.com/free-personality-test
Photo by Brett Jordan
21.

Screen Your Network

Hook up with friends, colleagues, students who can do stuff you can't
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Screen Your Client(s)

Who? (generation - M/F - kids - hobbies?) / WHY? / LIMits?
Photo by clasesdeperiodismo
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Will You Talk To Right Person?

Who is responsible for purchase - VVA?
Photo by World Economic Forum
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Find Bright Spots

Same hobbies? Background? Love your client
25.

Personal Branding Is Key

Work harder, build a network, have fun
Photo by US Embassy Santiago, Chile
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Think About Your Looks

People love to pigeonhole you / Likeability is key!
Photo by ampersandyslexia
27.

BTW, Never Underestimate...

the power of your roots / dialect
Photo by Erf-goed.be
28.

Prepare Short Stories, Not...

PowerPoint presentations / Take something tactile
Photo by joshbousel
29.

2 / When You're There

30.

Be 10 Minutes Early

Have a coffee - Ask how his/her day was - where they are from / studied?
Photo by wagdi.co.uk
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How's Your Handshake?

Do you kiss? SMILE!
Photo by USAG Yongsan
32.

Ask Questions?

A lot of of basic questions. Never ASSume.
Photo by schillergarcia
33.

Don't Oversell, Overdeliver

Zeg: 'Ik kom heel graag eens luisteren' ipv 'mijn verhaal vertellen'
Photo by froussecarton
34.

Let Client(s) Talk

Dreams / Fears / Best case / Worst case
Photo by Kalexanderson
35.

Keep It Short And Simple

Structure in steps - Power of three
Photo by pasukaru76
36.

But Fake It Until You Make It

Worst website ever - and email?
37.

Sell a Great Night's Sleep, But ...

not the mattress
Photo by tokyosucks
38.

Exercise

product features => client benefits
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Tell Client(s) Where You Can Help

You'll do the work for them!
Photo by Kalexanderson
40.

Give Examples

Name-dropping / references / portfolio
Photo by Luc Van Braekel
41.

Create Exclusivity

'Normally, I don't tell this, but' - disclaimer
Photo by joncandy
42.

Ask A Briefing On Paper

Challenge that briefing / deliverables / get approval
Photo by Official U.S. Air Force
43.

3 / When You Leave

44.

Thank & Connect On LinkedIn

Befriend your client with special text
Photo by Matthew Burpee
45.

Leave Something Tactile

Management summary? Test product? Special invitation?
Photo by elod beregszaszi
46.

Meet Away From Meeting Room Too

Coffee machine, golf, wine & dine
Photo by Gueоrgui
47.

Use The Feedback Loop

'Did it meet your expectations? What can we improve?'
Photo by Digimist
48.

Close The Start Of A Long Term Relation

Photo by KOREA.NET - Official page of the Republic of Korea
49.

Let Your Client Be The Hero

Let him/her make the connection / get the prize
Photo by Shing Yan
50.

4 / Exercise

51.

Now Go Hard. Drink Coffee. And Break Stuff.

Your life. Your story.

Geert Van den Eijnden

Haiku Deck Pro User