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Slide Notes

DownloadGo Live

Extending Customer Care Communications into China

Published on Nov 21, 2015

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PRESENTATION OUTLINE

GoDaddy Customer Care

Extending Communications into China

GoDaddy wants to help Chinese SMBs kick ass.

But what works here,
may not work there.

We need a plan.

Phase 1: Due Diligence

  • Cultural
  • Language & Messaging
  • Content Syndication

Phase 2: Identify Talent

  • Communication pipeline
  • A modifier; not a translator
  • Local comms figurehead

Phase 3: Syndicate

  • Implement content platform
  • Define local review to publish process
  • Monitor and respond to feedback

Together we are united by a singular vision that will change the world.

It's Go Time
Photo by rishibando