Samahope

First Principles

Highly Emotional Event



Transactional Nature of Event

Questions TO ASk

• What life events are most emotially important? 
• What life events lead to a sustained emotional connection?
• What life events have the maximum transactional volume 
• What life events are most relevant to women
• What life events are women most in control over

Weddings!

Untitled Slide

• High Volume of unwanted gifts
• High emotional attachment 
• Leads to a life-long donor connection
• Women in control 

SeeinG Is Believing

http://samahope.herokuapp.com/

#MyWeddingMatters

KPI

• Total Traffic
• Total Donations
• Click-through rate(if ads)
• Average Donation Amount
• Landing Page Conversions

KPI2 - Qualifying

• Email
• Ads
• Content
• Organic
• PR

Tools

Google Analytics

Kiss Metrics (or equivalent)

Hootsuite (or equivalent)

Outreach

Manually

Content

How To do Content

• Keep it niche / targeted
• Create things people can cite
• Become an expert on some topic 
• Create Conversation / Care about reader
• Use Anecdotal Data / Experience

Best Content Formats

• How to posts
• Infographics / Media
• Detailed / Facts / Researched posts
• Guest posts

Promoting The Content

• Social / Email
• Write for other blogs / Aggregator sites
• Optimize Content(Linking, Actionable Title, etc)
• Paid(StumbleU, Outbrain & Reddit)
• Influence list building

How TO Do Social

• Context is King
• Know the platform
• Be native to the platform
• Join conversations
• Provide Value

PR

Segment List / Niche Targetting

Make it Easy

You guys have done a good job

Email
Ads
Landing Pages

THE end