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Ronald McDonald

Published on Nov 22, 2015

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PRESENTATION OUTLINE

1.

RONALD MCDONALD

  • Company: McDonalds
2.

TARGET AUDIENCE

  • Ronald is mostly for the children
  • McDonald's is for everyone who is hungry.
3.

COMPANY PHILOSOPHY

  • "I'm Lovin it"
  • Ronald makes kids happy.
4.

MASCOT ORIGIN

  • Willard Scott was the first Ronald in 1963
  • paper cup for his nose and a food tray for a hat
  • McDonald's sponsored "Bozo's Circus" kids show
5.

MASCOT DESCRIPTION TODAY

  • yellow=happiness
  • red=strength
  • white=goodness
6.

Ronald's Message

  • McDonald's is meant to be a fun place for children to eat and play.
7.

MASCOT CHANGES

  • Willard Scott got fired because he was too fat.
  • not any major changes
  • every couple of years someone different plays Ronald
8.

FIRST MAJOR CHANGE

  • the nose cup and tray hat are gone
  • within a couple years the hat and nose wasnt there
9.

SECOND MAJOR CHANGE

  • Ronald gets a new outfit.
10.

Ronald On Twitter

  • he got a new outfit and twitter
  • becoming more modern
  • failed on twitter
11.

ADVERTISMENTS

  • Ronald dolls
  • happy meals
  • some commercials

Hunter Cook