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Top SEO Tips for Charities

Published on Dec 24, 2015

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PRESENTATION OUTLINE

Top SEO Tips for Charities

Danny Denhard / JustGiving

1. Finding & Using The Right Tools

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My Recommended Tools

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Google Analytics

Find out where and who came to your site and what pages they visited, engaged with & donated on
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Google Search Console

Find the pages and organic keywords that people visit your site with
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ScreamingFrog

Audit your site, find what you need to edit, update, delete and enhance
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SEMRush

Help understand your site, audit your site and spy on your competitors
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5. Understand What Content Works For You

Build the right content for your audiences, use Analytics to understand what works best: long form vs digest-able

3. Build Your Online Brand

Creating your brand online is essential, the bigger your brand the more coverage, links and discussion will happen around your brand

4. Build Your Online Brand

Developing  your brand online is essential, the bigger your brand the more coverage, links and discussion will happen around your brand
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5. Understand What Content Works For You

Build the right content for your audiences, use Analytics to understand what works best: long form vs digest-able
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6. Become A Utility

Ensure your site and content becomes a must visit, must help and must share destination
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