MOUNT PLEASANT/ MAIN STREET

DEMOGRAPHICS

• 17 blocks; residential area size: 5.4 sq. km.
• 19,056 residents and 23,090 daytime employee base.
• Average household size: 1.9 people
• Average household income: $50,900
• 13.7% is under the age of 19

DEMOGRAPHICS

• 44.8% are between ages 29-39
• 33.4% are between ages 40-64
• 8.2% is 65 and older
• Unemployment is 5.5%
• 60% married couples,19% common-law,21% lone parent

ATTRACTIONS

• Vancouver City Hall
• Monument for East Vancouver
• Dude Chilling Park
• 9 heritage sites including Heritage Hall
• Sustainable activites; car free festival,vintage & antique shops

TRANSPORTATION

• Driving (ample street parking)
• Frequent transit (#3 main/dt, #19, B-line etc...)
• Bike ( bikeways N-S Ontario, E-W 10th Ave)
• Walking

EDUCATION ( 20YRS +)

• 4% less than grade 9
• 20% highschool
• 8% trades certificate or diploma
• 22% college or other non-university
• 46% university

OCCUPATION

• 75% age 15+ is in the labour force
• 26% population works in sales/service
• 16% works in business,finance & admin
• 10% works in art,culture, recreation & sport
• 9% works in social science, education,government & religion

VALS

• Experiencers ( being established, ability to purchase)
• Strivers (sense of belonging, stability)

HOBBIES & INTERESTS

• Vintage and antique shopping
• Fine dining, local and organic food
• Indie music, vinyl records, live music
• Biking,walking and yoga
• History and cultural heritage

BUYING BEHAVIOR

• Local, boutique,organic
• 21% income spent on taxes, 21% shelter
• 20% other,12% food, 11% transportation
• 6% recreation, 5% insurance & pension contributions
• 4% health and personal care

DESIRED ATTRIBUTES IN APPAREL

• Trendy
• Functionable
• Sustainable
• Good value
• Professional