Creativity and Gamification

Gamification refers to the “use of game mechanics in non‐gaming contexts”. Practically it can be defined as “the process of making activities more game-like”.

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Play is a free & meaningful activity, carried out for its own sake, spatially and temporally segregated from the requirements of practical life

Research shows that play-like activities put us into into a psychological state where it’s ok to fail, where it’s ok to wonder “what if?” A result of that thinking is the ability to freely explore the unknown.

Game space

Evolution of a Game World

• Imagine the world
• Create the world
• Open the world
• Explore the world
• Close the world

Points * Resources * Quests
Progression * Levels
Avatars * Social Graph
Achievements * Badges * Collections
Combat * Boss fights
Content Unlocking
Gifting
Leaderboards * Teams
Virtual goods * Virtual Currencies

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Gamestorming: a game for each stage

Open

• Set the stage
• Develop themes
• Ideas
• Information

Explore

• Examine
• Explore
• Experiment

Close

• Conclusions
• Decisions
• Action