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How To Get More Links To Every Piece Of Content
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Published on Nov 18, 2015
Using content for link building only is successful with great outreach
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
1.
HOW TO GET MORE LINKS
FROM EVERY PIECE OF CONTENT YOU PRODUCE
Photo by
Rob Swatski
2.
You don't need more content
To get more links!!
Photo by
Timm Suess
3.
MOST BUSINESSES FAIL
They don't budget for promotion
They don't use the correct format (media)
They don't have a story / hook
Photo by
blentley
4.
YOU JUST NEED A F***ING STRATEGY
Photo by
John-Morgan
5.
KNOW YOUR AUDIENCE
Who are they?
Where do they visit?
What are their questions?
What are their dreams?
How can you help them?
Photo by
Y. Duarte
6.
PROMOTE, PROMOTE,PROMOTE
Invest in Promotion 50/50
~1million blogs everyday
Consider Paid/owned/earned
Photo by
mcbill
7.
INFLUENCER OUTREACH
Identify
Interact
Ask for opinion
Don't spam
Photo by
Isma Monfort - Travel Photography
8.
TAP INTO CONTENT CURATORS
THE WEB'S NATURAL AMPLIFIERS
Photo by
Stuck in Customs
9.
LINK RECLAMATION
Monitor mentions -Talkwalker
Monitor Images -ImageRaider
Ask for Credit not link
Photo by
das farbamt
10.
PAID PROMOTION
Paid Distribution -Taboola, Zemanta
Facebook - $5 to boost a post
Reddit, Stumbleupon etc.
Google Display Network
Photo by
Stéfan
11.
REPURPOSE CONTENT
HTML5 infographinc > Video
Static Infographic > Slideshare
Blog Post > Infographic
Think of Kinesthetics
Photo by
chooyutshing
12.
SUMMARY
Invest in Promotion 50%+
Use Paid, Owned & Earned
Develop Audience Personas
Repurpose Content
Reclaim & monitor
Photo by
Kalexanderson
Chris Dyson
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