Smart Advertising
- "Whats in your wallet?" Ads
- Basketball themed
- Online ads
- Keeps up with fans
Highest level of sponsorship offer by the NCAA.
Official corporate champion of the NCAA.
It hosts the Capital One Cup for athletic excellence.
Who ever wins get awarded a trophy and the school gets $400,000 in scholarships for men and women divisions.
They're going to be focusing on advertising digitally.