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LEXUS VS. ACURA

Published on Nov 19, 2015

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PRESENTATION OUTLINE

LEXUS VS. ACURA

A PRESENTATION MADE BY: jESSICA aLBERTO & nICO CUMAGUN

THE BATTLE OF THE SEMI LUXURIOUS CAR BRANDS

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LEXUS

  • Lexus has a wider range of cars
  • They offer hybrid cars which are eco friendly
  • They cater to a more vast array of customers
  • Mother company is Toyota
  • Is considered a more luxurious brand of car

LEXUS

  • Uses celebrities endorsers
  • Promotes cars through commercials/print ads/web

ACURA

  • More popular in the US & Japan
  • They do not have many distributors worldwide
  • mother company is Honda
  • Offers a smaller lineup of cars
  • Not as luxurious as Lexus

ACURA

  • Promotes through commercials/print ads/webs