PRESENTATION ON TIPPING POINT

MALCOLM GLADWEL

• ' How little things can make a big difference'
• Idea of tipping point
• ' when an idea reaches a certain threshold.'
• Gaining of critical mass- enough people believe.

EXAMPLES OF TIPPING POINTS

• Surround us in every walk of life .
• They consist of both simple and complex ideas.
• Recent example ' The Ice Bucket Challenge'
• These ideas generate huge capital i.e charity
• Also livelihood for an individual ' Mcdonalds'

Haircuts: yes, haircuts.

• The look that took 2014 by storm
• The ' Undercut'
• Suitable for both sexes

ORIGINS OF THE BOWL CUT:

• First 'Great Depression'
• Dates from 1929-39
• Inexpensive Haircut

ORIGINS:

• World War II
• 1930's -1940's
• Known as ' regulation cut'
• Symbol of rank in the army
• Longer hair = higher rank

TRENDS CHANGE? MAYBE NOT!

• 2010 and the undercut made a comeback
• It has evolved overtime
• Popularity among women i.e Rihanna
• Celebrities have huge influence
• Breaking mould of 'punk rocker'

ATTRACTIVE OR NOT?

• Crowned worst haircut 2010
• Bad press isnt always bad!
• Unintended consequence

2014 COMEBACK

• Known as 'the undercut'
• Changing society
• Celebrities again endorsement
• However , more successful in 2014

References:

• Various internet sites such as:
• War History t
• Hair articles
• Celebrities trends