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Twitter PR Secrets #Zenith2015

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1.

Twitter PR Secrets

ABCs + 123s Using Twitter for Publicity
Photo by shawncampbell
2.

What's New

Photo by Suus Wansink
3.

Mobile Videos

4.

Group DMs

5.

Meerkat

Stream live video to your Twitter followers
6.

Periscope

Owned by Twitter, live streaming events + places
7.

Untitled Slide

8.

Trends Tailored

Cutsomize with Location
9.

Content

Photo by stallio
10.

Best Content for Visibility

  • Rich Media - Videos
  • Vines
  • Photos
  • Links
  • Keywords
Photo by stallio
11.

Size matters

Less than 100 characters 
Photo by Laineys Repertoire
12.

Embedded Tweets

  • News Stories
  • Blog Posts
  • Websites
  • Even match color schemes
  • Customer service
Photo by mkhmarketing
13.

Embedded Timelines

  • Syndicate News
  • Users, Favorites, Collections
  • Lists, Hashtags
Photo by topgold
14.

News and Blog Posts

Create 10 Tweets per news story 
15.

Strategy

for positive publicity
Photo by See-ming Lee 李思明 SML
16.

Why Twitter for PR

  • Media Relations
  • Customer Service
  • Distribute Company News Content
  • Drive Traffic to Website or Blog
  • Audience Engagement
  • Real-time streaming news
Photo by ianmunroe
17.

Real-Time Results

18.

Competition

SPY ON COMPETITION
Photo by *** Fanch The System !!! ***
19.

Media Relations

Keep Journalists Top of Mind
Photo by Society for the Protection of Nature in Lebanon
20.

Private lists

Media and competitors 
Photo by Howdy, I'm H. Michael Karshis
21.

Social Media Policy

Strategy for Tragedy
Photo by Amanda M Hatfield
22.

Policy Should Answer Questions

  • Who to call in case of emergency?
  • Action plan to stop Tweets
  • Customer service questions
  • Time frame to answer Tweets
  • Protocols  
23.

Visuals

Photo by qthomasbower
24.

Tweets with images see a 55% increase in leads

Photo by mkhmarketing
25.

Announce News
with Images

26.

Visual News Reporting

  • Tag users in photos
  • Up to 4 images per Tweet
  • Share videos 
  • Tag media to give a heads up
  • Edit, Filter, Crop images
Photo by mkhmarketing
27.

Emojis

To add flare and personality to news, but don't over use
Photo by killerfemme
28.

Create Emojis on Desktop

Hold Control/Command and Space Bar
29.

Canva

30.

Tools

Stay ahead of the competition
Photo by ArturoYee
31.

Buffer for Business - schedule, analyze, curate

Photo by sermoa
32.

IFTTT

Tip: Create a Recipe Instagram to Twitter for full visual impact 
Photo by Neil T
33.

Untitled Slide

34.

Twitterfeed

Tip: Use it to share trusted sources
35.

Triberr

Where Influencers Come Together
36.

Etiquette

Become a Hashtag Master & More
Photo by Instant Vantage
37.

Company News and Hashtags

  • 2-3 per Tweet max
  • Branded hashtag
  • Event hashtags
  • Promote offline
Photo by edans
38.

Hashtag Inspiration

Events
39.

Untitled Slide

40.

@Replies Rules
@lisabuyer
.@lisabuyer
Dear @lisabuyer

Photo by Neal.
41.

Do NOT mix

Don't mix brand and personal on same apps
Photo by Kris Kesiak Photography
42.

Timing

Understand the Art & Science of Twitter
Photo by YannGar Photo
43.

Timing

  • When your audience is on Twitter
  • Breaking news
  • Repeat - More than 1x with news
  • Think about time zones
44.

The @GuyKawasaki Way

  • 25 Tweets a Day (including curated)
  • Repeat Tweets 4-8 hours apart
  • Why? Get more clicks
  • How? Schedule with @BufferApp
  • Pros Outweigh Cons
Photo by lostium project
45.

Influence

Match timing, topics and engagement 
46.

Who to Follow

47.

Klout

Monitor Your Score
48.

Twitter Chats

Be the Expert Source as a Guest, Host or Participant
49.

Live Tweeting

#SOTU or #ZENITH2015 - You can too!
50.

Measuring

Photo by stevenharris
51.

Resources

Photo by webtreats
52.

Suggested Reading

  • The Art of Social Media
  • Social PR Secrets
  • Zombie Loyalists
  • Maximize Your Social 
53.

@LisaBuyer

#SocialPRSecrets

Lisa Buyer

Haiku Deck Pro User
thebuyergroup.com