BLUE OCEAN STRATEGY IMPLEMENTATION

INTRODUCTION

TABLE OF CONTENT

• Aim and the case brief
• Cognitive hurdle
• Resource hurdle
• Motivational hurdle
• Political hurdle
• Conclusion
• Reference list

SUMMARIZE

• Health insurance sector
• The Senior VP of Sales and Marketing
• Small group health have not been very well served
• Explore the noncustomer group of small employers which have been underserved by the industry
• Perform more community outreach

COGNITIVE HURDLE

• The newer rep
• The Operation Director
• Large group sales reps

SOLUTION

• Face the situation
• Communicate and explain the reason why the decision is made

MOTIVATIONAL HURDLE

• Discourage staff
• Demoralizes staff

SOLUTION

• Kingpins
• Fishbowl management
• 3E

RESOURCE HURDLE

• Hot spots
• Cold Spots

SOLUTION

• Redistribute
• Explanation
• Clarity of expection

POLITICAL HURDLE

• The operation director
• All the sale reps

SOLUTION

• Find a counselor
• With the help from angel to let the devil keep quiet
• Engagement
• Explanation

SO, ARE RED OCEAN STRATEGIES WORTHLESS?

CONCLUSION

• Change the mind
• Resource should be used wisely
• Motivate discouraged staffs
• Find out the angle and devil

THANK YOU FOR YOUR ATTENTION! ANY QUESTIONS?

REFERENCE LIST

• Kim, W.C. & Mauborgne R. (2014), Blue Ocean Leadership, Harvard Business Review, May 2014.
• Ling, K. (2009), How to Implement Blue Ocean Strategy, Blue Ocean Institute, INSEAD
• http://www.corporatestrategy.com/is-there-a-blue-ocean-strategy-for-the-hea...
• http://book.douban.com/review/5820520/
• http://www.blueoceanstrategy.com
• http://www.saohua.com/shuku/jingji/lanhaizhanlue/7.htm
• http://suranjanmktg.blogspot.ch/2011/10/blue-ocean-strategy-4-hurdles-to.ht...