SOCIAL BUSINESS

WE TEND TO BECOME ENTRENCHED

• Break the mold
• Regular communication channels
• Share highlights
• Spotlight evangelists

MAKE SOCIAL PART OF DAY TO DAY

• Resist over-share
• Natural communication
• Between teams
• Beyond hierarchy

INFORMATION PATHWAYS

• Intranet
• Team to team
• Funnel information to council
• External networks

WHERE DOES SOCIAL FIT?

• Marketing
• Internal comms
• Team building
• External engagement

ENABLE THE ADVOCATES

• Delegate tasks
• Visibility and transparency
• Train people to ask great quesions
• Give great answers

PROVIDE THE TOOLS

• Collaboration and communication
• Simple first
• Yammer
• Reporting

LISTENING TOOLS

• Search
• Alerts
• Analytics
• Advanced tools

EDITORIAL CALENDAR

• Include staff input
• Sales
• Engineers
• Management
• Customer service

SHARE STORIES

• Reward advocacy
• Celebrate success company-wide
• Communicate across job descriptions
• Team advocacy drives achievement