PRESENTATION OUTLINE
70% of consumers now watch TV on non-TV devices.
Black and Hispanic adults use their cell phones significantly more than White adults.
Americans are confronted by more than 5,000 selling messages per day
Politicians are using social media to assist campaigns
0-8 year olds spend about 3x more time watching videos than reading or being read to
One quarter of text messages sent by teens are sent during class
Average age of Twitter user is 39
38% of kids under age of 2 have used a mobile device
86% of people are on their mobile while watching TV
United states is way above many other countries on audience and use of media. 142,052 and 6 hr per person, next is japan with 46,558 and 3 hrs per person.
