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McQ PRODUCT

Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

McQ

4 P'S : PRODUCT
2.

CUSTOMER IN CHINA

  • 20-35
  • Educated (college student, publicist)
  • Celebrities
  • Culturally aware, artistic
  • Sense of style, looks for unique fashion pieces
Goes to parties and social events, mixes high and low fashion.

Customer's main needs are unique outfits or statement pieces, stand out style which still is comfortable (RTW), easy to combine with other products and styles
3.

Goes to parties and social events, mixes high and low fashion.

Customer's main needs are unique outfits or statement pieces, stand out style which still is comfortable (RTW), easy to combine with other products and styles

4.

PRODUCT / MCQ

  • RTW
  • Casual wear and "partywear"
  • Rock chic, grunge
  • Same colorways and style for men and women
  • Menswear more continuous and solid throughout the collection
5.

WHO'S WEARING MCQ?

http://padlet.com/iidaennielina/pf9a6xyhi8yj
6.

SIZES AND COLORS IN CHINA

MCQ USES DIFFERENT SIZES AND COLORS IN CHINA -- DOES IT MEET THE TARGET CUSTOMER?
Are the sizes same in The Chinese online store?
7.

BRANDING?

PIECES NOT BRANDED UNLESS THE LOGO IS PART OF THE PRINT
8.

ONLINE STORE/SHIPPING IN CHINA

  • Only few options in accessories
  • No shipping for bags or women's shoes
  • Only 2 options for men's shoes
  • Smaller collection of scarves
  • SMALL OFFER OF HIGH DEMAND PRODUCTS!
9.

... SAME PROBLEM IN-STORE?

10.

WHY DOESN'T THE PRODUCT MEET THE DEMAND IN CHINA?

  • No brand symbolic products
  • Too ordinary
  • Shop does NOT have enought accessories and scarves
  • Too little options in T-shirts
  • Online shop does not offer products that are in high demand (shoes, bags, scarves)

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