DIGITAL AUTHORSHIP:

THREE GOALS:

• Dispel popular myths
• Share practical tips
• Inspire to market: early, often, thoughtfully

INTRODUCING THE PANEL

MARIA DYKTRA (@tredigital)

• Started in digital in 2000
• Worked with Fortune 100 Clients and top agencies
• Planned for $2B ad platform in 36 global markets
• Built profitable company in less than 2 years
• Tripled and quadrupled sales for clients

KAREN LYNN MAHER (@LEGACY1AUTHORS)

• Started writing career in 1985
• Created Legacy One Authors in 2001
• Guided 30+ authors to independently publish books (print and digital)
• Created "ExpertBook Made Simple" series in 2013 with two popular titles

MARGO MYERS (@MARGOMYERSCOMM)

• Former TV anchor and reporter
• Owner of PR and Communications firm
• Helps clients get publicity and gain visibility in Seattle area
• Co-author of "ExpertBook Marketing Made Simple"

YOUR WEBSITE IS MORE THAN A DIGITAL BROCHURE

YOU MUST OPTIMIZE

SEO IS AN ELUSIVE GAME

• 500 algorithm changes a year
• 8.5 of top 10 links change monthly
• 78% of search results change daily

WHY SHOULD YOU BOTHER?

SHOULD YOU HIRE SEO "EXPERTS"?

GOOGLE OF THE FUTURE IS VISUALLY COMPLEX AND CONTEXT DRIVEN

KEYWORDS ARE OFFICIALLY DEAD

BLOG IS A "MUST HAVE"

IT IS ALL ABOUT CONTENT, CONTEXT, INTENT

ESTABLISH GOOGLE AUTHORSHIP!

AMAZON PAGE NEEDS TO BE OPTIMIZED TOO!

IT'S ALL ABOUT DISCOVERY

SOCIAL MEDIA IS PR MECHANISM

START BY CREATING A COMPELLING OFFER

USE LEAD CAPTURE TOOLS TO GROW LIST

ADD VALUE WITH YOUR UPDATES

IF YOU DO SOCIAL MEDIA, DO IT RIGHT

HAVE A STRATEGY

LISTEN AND ENGAGE

ENGAGE WITH INFLUENCERS

CREATE VISUALLY COMPELLING, RELEVANT CONTENT

80/20 RULE

MEASURE, MEASURE, MEASURE

TEST EVERYTHING: TITLE, CONTENT, MESSAGE

CONSUMERS HAVE CHANGED

ONE THING REMAINS CONSTANT:

LEARN HOW TO "HACK" MARKETING FUNNEL