Copy of Tv Advert Types by Miss Adamson

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Copy of Tv Advert Types

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PRESENTATION OUTLINE

Advertising - Final Prep

To prepare for our 1.30 examination

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YOU are awesome: yes, you!

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60% is done

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The big picture

Don't panic - interpret the question
Be flexible with your knowledge
First look - common sense points
Second look - key words and media theory

Photo by Sprengben [why not get a friend]

Answer the Full paper

Skipping out questions is the potential danger

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Use your daily life

You are immersed in advertising - draw upon it!

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Constructed reality

The media creates a "reality" which is fabricated for the user

Photo by Mark Fischer

Convergence

No media type exists in isolation - crossovers

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ANNOTATE FOR
TECHNICAL/MISE-EN-SCENE +
SYMBOLIC CODES +
AUDIENCE THEORY

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10.

CREATIVE TASKS:
FIND THEORY OPPORTUNITIES
ANNOTATE (ESP. COLOUR)
JUSTIFY IN 10 MARKERS

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11.

Worst case scenario

U+G plus Lacey plus your second CA adverts

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12.

Recap: Tropes

Key ways advertisers persuade...

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13.

Appeal to Vanity

Elite, sophisticated, superior, upmarket

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14.

Bandwagon Ads

Everyone is doing it, 6m can't be wrong, No.1 in US

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15.

Bottled Cool

The product isn't cool - YOU'RE COOL (if you buy it)

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16.

Celebrity Endorsement

I use this product, he's the next..., I made this product...

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17.

Consumer conspiracy

The industry doesn't want you to know about...

Photo by José Pestana

18.

Design-focused Ad

Abstract, aesthetically pleasing, unrelated to product

Photo by Coca-Cola Art Gallery

19.

Feel Good

Uplifting news, triumph over adversity, family values

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20.

Case Studies

Examples to deploy in the examination

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Miss Adamson

Haiku Deck Pro User

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