Amber Alert is an emergency response system that gives information about a missing person, usually a child, by using media broadcasting or electronic roadway signs.
AMBER is an acronym for ""America's Missing: Broadcast Emergency Response""
In 1983, President Ronald Reagan proclaimed May 25 as National Missing Children's Day.
Missing Children's Day is dedicated to encourage parents, guardians, caregivers, and others concerned with the well-being of children to make child safety a priority.