Tap into the digital marketplace

Using digital marketing, photos, and videos to promote your business and educate your customers.

What do you think of when you think digital marketplace?

Examples

• Amazon
• Etsy
• Ebay
• Groupon

More

• Pinterest
• Facebook Marketplace
• Instagram
• Affiliate Market Partners

Always focus on building your customer list!

Remember When...

• MySpace lost engagement
• Facebook went down
• Instagram went down

Who is your ideal customer/avatar?

The riches are in the niches

Go where your customers are

Build rapport with ideal customers

• Stay top of mind
• Share your story
• Share your biz story
• Behind the scenes

Make an impression so when they overhear someone needing your service they are a raving fan. They feel like they know you from following you and your reviews.

Focus on Evergreen content

• "Seasons" your business has every year
• Content series
• Back to school, holiday, New Year's resolutions...

focus on doing small things well

• What can you recycle to other sites?
• Writers block? Make a video
• Transcribe video for a blog
• Post to other sites links to redirect to increase cross-site engagements

Support your business community

• Construction with complimentary trades
• Luxury products with services
• Realtors with stagers, insurance, relocation companies

make your content memorable

• Images make you pause your scrolling
• Predictable schedule you can commit to
• Series/themes for days/months

Challenges

• What challenges work with your business for a short bursts of time?
• Ice Bucket Challenge

Build a free lead magnet so good people would pay for it

do you have a customer list?

• Focus on name, email, cell
• Organize database
• Clean up existing data
• Set your goal for this year
• Skyrocket past it!

Businesses are built on the foundation of a strong customer database. Build a strong foundation for your legacy.

Charity Matthews 210-441-9238