Public Service Advertising

What is this article about?

• Quebec didn't have a Newborn Screening Program for Cystic Fibrosis
• Took media advertising for the Government to finally make one
• 1,400 Families have Cytistic Fibrosis

How is Quebec a unique case in this article?

• Quebec was the only province without a CF program
• Lack of commitment by government

How did other regions understand this issue?

• They reconised it and made a prgram unllike Quebec
• BC started screening 1964

How can marketers use this?

• They can be the first to make a program.
• Advertise the program everywhere
• Get money

French Signage

What is this article about?

• It's about Quebecs rule that stores have to have French signage.
• A French slogan or name has to be visible.

How is Quebec unique in this situation?

• No other province in Canada requires French signage.
• Quebec is a French Province.

How has other regions understand this issue

• Only gonverment buildings require french in other provinbces.

How can Marketers us this article?

• Marketers have to add french signage to reach moe customers.