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Mkt Ch12

Published on Nov 19, 2015

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PRESENTATION OUTLINE

1.

Marketing Channels

Chapter 12
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2.

Supply Chain

Upstream, Downstream, Value delivery
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3.

Importance of Channels

  • Information, Promotion
  • Contact, Matching
  • Negotation, Physical Distribution
  • Financing, Risk taking
  • Environmental Sustainability
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4.

Channel Levels

Direct v. Indirect Channels
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5.

CHANNEL ORGANIZATION

  • Horizontal System
  • Vertical System
  • VMS: Corporate
  • VMS: Contractual
  • VMS: Administered
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6.

Channel Design

Consumer's Needs-Objectives-Alternatives-Evaluation
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7.

Major Alternatives

Intensive, Exclusive, Selective Distribution
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8.

Channel Management

  • Selecting Style
  • Managing Style
  • Motivation through style
  • Evaluating Style
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9.

logistics & Supply Chain

  • Importance
  • Warehousing
  • Inventory Management
  • Transportation
  • Information Management
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Roberto Bello