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Slide Notes
A local government perspective on the changing social media landscape
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
Localgov social media in 2016
Published on Apr 14, 2016
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Redland City Council 2012-2017
use of social media at
A local government perspective on the changing social media landscape
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
Photo by .robbie
Hello!
A local government perspective on the changing social media landscape
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
Redland City
is in south east Queensland
A local government perspective on the changing social media landscape
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
Photo by monkeyc.net
communities
mainland and island
A local government perspective on the changing social media landscape
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
bayside location
A local government perspective on the changing social media landscape
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
population 150,000
A local government perspective on the changing social media landscape
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
our journey
2012-2017
A local government perspective on the changing social media landscape
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
straddie fires
January 2014
rapid growth
use and reach of social media
A local government perspective on the changing social media landscape
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
Photo by samit4me
challenges
drop in reach
dumping ground
A local government perspective on the changing social media landscape
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
- How to find opportunities to reach audiences within the changing social media landscape
- How councils can empower frontline staff to be active in social media
- What works and what doesn't work from a local government perspective
- Perspectives on the future of government social media from Australia and beyond
only 8% want to interact with government
65+ age group rises to 20%
what works?
Photo by kevin dooley
ex Tropical Cyclone Marcia
public safety
stonefish in moreton bay
storm warnings
customer service
crowdsourcing
getting our community involved
community engagement
What's in common?
- timely
- interesting
- helpful
- two-way conversation
- sharing content
boring stuff
gold coast
narrowcast
Photo by U Kersting
recycleworld
animal shelter
other social accounts
Click to Edit
Photo by Lars Plougmann
supporting staff
- SM guidelines for staff
- open up access
- business case
- social media forum
- ongoing help and support
Untitled Slide
Photo by Phil Roeder
replying late at night
Photo by Todd Baker << technowannabe
redlands track park
periscope
Untitled Slide
why i don't share as much anymore :/
setting challenges
instagram competition
Facebook Live
West Midlands Fire Service
snapchat filters
Facebook chat bots
authenticity
Brisbane
social hub
enewsletters
promote social through other channels
