Pinterest

The Shopping Network

Why Users Love Pinterest?

• Intent - they are there with purpose
• Adds value and inspiration
• It's personal and users love the "me time"
• ****Study

61% of respondents said Pinterest is where they find ideas to be their best selves (the next highest platform was Google, at 40%).

72% of survey respondents use the platform to find new ideas for their everyday life or hobbies—nearly double that of Google.

Many respondents say Pinterest has become their default
search engine

Pinterest Popular Categories

• Auto
• Beauty
• Entertainment
• Finance
• Food and Drink
• Home Decor
• Style
• Travel

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Pinterest 2017/2018

• Pinterest Lens
• Hashtags
• Digital "Shopping List" Concepts
• Promoted Pins - keeps on giving
• Measurement
• Referring traffic and SALES

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http://pinterest.com/source/YourWebsite.com/

Pinterest Audit

• Competitors
• Your website
• Benchmark
• What can you do to improve?

Optimization

Optimization

• Titles
• Descriptions
• Images
• Boards
• Hashtags - NEW

Pinterest for PR

• Company News Board
• Blog Board
• Favorite Journalists
• Navigation/Categories
• Videos
• Infographics

Social media and public relations posts that include images generate higher engagement.

“Watermark” your pin by adding your business name and
URL to the image.

Go Vertical!
Vertical stands out.

Tool: Tailwind to schedule pins & it has great analytics!

Pinterest Takeaways

• Be sure to have a business account
• What are you selling? Is your category and buyer on Pinterets?
• Use hashtags for more reach
• Consider Promoted Pins
• Embrace Pinterest for PR

Pinterest Takeaways

• Be aware of image search and make sure your products are discoverable
• Test it out
• Measure progress using Pinterest analytics
• Engage 3rd party platforms such as Tailwind

Thank you