The 5 Competencies of UX

A few thoughts

• Testing with one user is better than testing with none.
• Test early and often.
• Test with the kind of user that will use your site.
• Testing is iterative.

Research indicates that the first three users will encounter nearly all the significant problems.

Testing

• "Get it" testing - show them, do they get it?
• Key task testing - ask them to do a task, watch them do it
• Use the script...

Typical Problems

• Users are unclear on the concept
• The words they are looking for aren't there
• There's too much going on

Then...

• Review the results right away
• What can and should you do? What do you have the time and money to do?

Triage

• Avoid kayak problems
• Resist the impulse to add things
• Take "new feature" suggestions with a grain of salt
• Grab the low hanging fruit

Test and retest