Great American Cookies was founded in Atlanta in 1977. The concept was a hit, and as of 2014 there were 319 retail locations in the United States. As the first retail cookie store available in the United States, Great American Cookies has a large following and has long been a leader in the industry. Great American Cookies ranked #143 on the Franchise 500 list.
Mrs. Fields is one of the largest cookie retailers in the country. Most Mrs. Fields locations are joint enterprises with TCBY, which is owned by the same company. As of 2014, there were 526 Mrs. Fields locations throughout the United States. The company also offers cookies through retail outlets and a catalogue. Mrs. Fields Cookies was founded in 1977 in California, but did not begin franchising for many years.