3 Principles of Psychology You Can Use to Make the Best Cookie Franchise

The key to making a great cookie franchise is understanding how people think. You need to understand what they want and how they want it delivered.

By studying the principles of psychology, you can turn your decent cookie franchise into a great cookie franchise! Here are five key principles of psychology you can use to create an incredible cookie franchise:

Topics of Discussion:

• Reciprocity
• Priming
• The Baader-Meinhof Phenomenon

1. There are many different options to show this reciprocity to your customers. You could put a jar of mints on the counter, offer free cookie samples, or even just give your customers a heartwarming smile as they walk in. A great cookie franchise heeds the saying, “If you scratch my back, I’ll scratch yours.” People naturally want to help other people – especially those they feel deserve it.

2. You can use priming to your advantage in a cookie franchise by helping people associate the word cookie with your franchise. When done right, if someone starts craving a cookie, they’ll immediately associate their desire to eat a cookie with their desire to go to Great American Cookies.

3. Have you ever heard about a product or store for the first time and then you started seeing it everywhere you looked? That’s what The Baader-Meinhof Phenomenon is. Once someone sees your store or tries one of your cookies, you’ll want them to start seeing you everywhere. Put ads in local newspapers, on highway billboards, on television, and even popular internet sites. Help them remember you wherever they go and they’ll be more likely to remember you when they want another cookie.

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Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.