A small town with a population of only 12,820 as of the 2010 census, Paradise Valley has made a name for itself as one of the top tourist destinations in Arizona. Paradise Valley is dominated by mountain ranges, with Mummy Mountain, Camelback Mountain, Piestewa Mountain making up much of the terrain. Paradise Valley has a relatively high cost of living and the median income for a household is over $150,000. Throughout the town’s history, residents have strived to keep the town residential and neighborly. This is a perfect place for franchisees that prefer peace and quiet to big city life. Neighboring Scottsdale is only four miles away for franchisees that wish to set up the franchise location in a larger city. Scottsdale can also provide weekend entertainment with its many events, attractions, and historical locations.