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Slide Notes

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Marketing Espionage - Social Media

Published on Sep 06, 2016

You've done all of your keyword research and now you need to start creating content that gets FOUND! Using this content universe strategy will help you turn those LIKES into LEADS --social media should be pulling people close to your content and to hiring you or buying from you.

PRESENTATION OUTLINE

Social Media

As Part of the Marketing Espionage Equation 

You've done your keyword work

Now put them into your content 
Photo by Tortured Mind

Content

  • Your website
  • Blog posts
  • Your social media posts
  • Other content pieces
Photo by zetson

Social Connects You to Lots of People

It's the bridge that takes people to your content 
Photo by vgm8383

Create a Content Universe

And let gravity do it's work 
Photo by zAmb0ni

Your Website is the Core

Create Several Planets

These are your LEAD MAGNETS 
Photo by Julay Cat

Lead Magnets

  • Webinars
  • White papers
  • Tip sheets
  • Assessments
  • Infographics
  • Videos
  • VALUE PIECES
Photo by TPot1302

Social Media Posts

Are your stars 
Photo by John Lemieux

Get your universe in order

SocialKNX & DIY.social

@GinaSchreck