It's All About Sales in Healthcare

Published on Mar 23, 2016

No Description

PRESENTATION OUTLINE

It's All About Sales in Healthcare

....Until it Isn't
Photo by 401(K) 2013

Private Medicare is Huge

and 10,000 become eligible daily
Photo by Ed Yourdon

Sales and Marketing is Intense

$1,500 customer acquisition cost
Photo by COD Newsroom

Growing Membership

The name of the game
Photo by monkeyc.net

But Then Health Plans Stop Selling

All of a sudden they get bashful

Selling = Retention + Risk Management

Don't stop selling.  It's now called engagement
Photo by GotCredit

4 Key Sales Tactics

After they become a member of the health plan
Photo by lautsu

Hi My Name is Elizabeth

and I'll be your navigator this year.

Here is Your Roadmap

Personalized actions just for you
Photo by Anua22a

Upsell Products

Sell more products if the value > cost
Photo by afagen

Offer Cool Benefits

Be different
Photo by dennis

When Health Plans Sell

We could actually be healthier
Photo by daveynin