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1.

HISTORY

  • Founded - BMW was originally founded as Karl Rapp Motorwernke on 28 October 1913 when he was 31.
  • Renamed - Karl Rapp Motorwernke was renamed BMW on 17 March 1916 after the departure of Karl Rapp from the company.
2.

MANUFACTURE

  • Aircraft - BMW made aircraft engines until 1923 and stopped after the manufacturing of motorcycles
  • Cars - They began to make cars under the license of Austin Motor in 1929 and under their own design in 1932
  • Motorcycles - BMW began to make motorcycles in 1923 with the R23 model as their first.
3.

PRICE

  • Current Price - BMW car prices start between $30,025 and $103,225. The entry-level 1 Series and the top-of-the-line M6 model represent the cheapest and most expensive of all BMW models respectively.
4.

KARL RAPP

  • Karl Rapp was born on 24 September 1882 in Ehingen, Germany.
  • He died on 26 May 1962 (aged 79) in Locarno, Switzerland
  • Little is known of Karl Rapp's childhood and adolescent years.
5.

COMPANY ETHICS

  • The BMW Group's corporate culture is characterised by mutual respect and trust
  • Lawful conduct and fair competition are important to their business activities.
  • Their primary goal is to avoid risks which could jeopardise the trust of their customers, shareholders, business partners and the general public.
6.

BASIC CONSUMER RIGHTS

  • The right to choose (Repair, Return, Refund)
  • The right to safety
  • The right to be informed
  • The right to voice
  • The right to environmental health
  • The right to service
  • The right to consumer education
7.

BASIC CONSUMER RESPONSIBILITIES

  • The right to consumer education - To acquire knowledge and skills needed to make informed, confident choices about goods and services, while being aware of basic consumer rights and responsibilities and how to act on them.
8.

FAIR TRADE

  • Fair trade is a social movement whose stated goal is to help producers in developing countries achieve better trading conditions and to promote sustainable farming
  • The role of the consumer in fair trade is very important. They have to make the choice of whether to buy cheap or pay a little extra to buy fair trade.
9.

CARBON FOOTPRINT

  • The definition of carbon footprint is the amount of carbon dioxide released into the atmosphere as a result of the activities of a particular individual, organization, or community.
  • The average person uses 4.5 metric tons of carbon emissions each year.
  • BMW has taken a big step by trying to reduce their carbon footprint by making the switch to electric powered cars, for example the BMW i8.

James Brennan