Great American Cookies

How to Be More Creative in Your Store

• Displays and Arrangements
• Hiring Creative Employees
• Creative Incentives
• Allowing Creative Freedom for Holidays

#1 Hiring Temporary Help

While the general themes of the store may be required to follow certain guidelines, the details of the displays and arrangements can have a more personal touch. Children love being able to make their mark, so allowing children to draw pictures that are posted on one wall of the store may be one idea for drawing children’s attention and interest. Making cookie cakes with favorite and trending children’s movie themes can also help to generate excitement.

#2 Estimating Ingredient Orders

Employees are in the store when franchisees are not, so it makes sense to hire employees that have creative talents. Creative employees may help to deepen themes that draw customers in and will be able to replicate cookie cake themes and other creative products that are popular. Franchisees can create evaluations that will test prospective employees’ creativity and give the evaluations as part of the hiring process.

#3 Creative Incentives

Incentives are a great way to get employees and managers to go above and beyond the normal calls of the job. Incentives can be offered for employee creativity that helps to benefit the business. Creativity should also be used in the development of the incentive program. Selecting an “employee of the month” or “employee of the week” based on the outstanding contributions that the employee has made to better the business may help to motivate all of the employees and establish a friendly and fun corporate culture. Prizes can be simple and either free or inexpensive, such as not having to perform a work task or receiving a free sample pack of cookies to take home.

Find more holiday tips by visiting our blog at: http://www.greatamericancookiesfranchise.com/cookie-franchise/creativity-gr...
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http://www.greatamericancookiesfranchise.com/

Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.