The text follows many examples using the article "We Are Not Created Equal in Every Way".
Consider
1. Emotionally loaded terms
2.Ad hominem argument
3.Faulty cause and effect
4.Either/Or reasoning.
5. Hasty generalization
6. False analogy
7.Oversimplification
There are many more. If you need more info check this out:
http://people.uncw.edu/kozloffm/logicalfallacies.html