What is video marketing

Video marketing as you can order on https://www.bondarsvideo.com/ is a set of actions that are aimed at promoting products using video materials. In other words, along with the text and email newsletters, a live picture came to the aid of online stores. You can show it on various platforms - from YouTube to your own website. The video can also be presented to the public as an advertising or guest post on other resources.

In our market, examples of good video marketing are far from being found in everyone. Indeed, when shooting sales videos, it is necessary to take into account not only the marketing side, but also do not forget about the perception of the picture itself, scenario nuances and other similar things. This difficulty sometimes becomes insurmountable for novice marketers.

Moreover, not all online stores undertake the creation of selling videos. This is a definite plus for companies that have resorted to video marketing: you can stand out from the competition. This task can sometimes not be accomplished with a good sales copy or an email.

Why you need video marketing

Video is the best tool to inform the client. With it, you can achieve something that you cannot achieve with any other type of advertising - a live picture will make the storefront real, not virtual. The user will be able to view and evaluate the product with their own eyes, even from a computer screen. As a result, trust in the store will increase - after all, you show what you sell.

In addition, a good and high-quality video will help raise the prestige of the company. If the staff in the video is well versed in the range and gives good advice, the client will consider your store one of the most reputable. This also includes the element of trust: when buying, the client wants to consult with a professional. After watching the video, he will know exactly where to find it.

High-quality promotional videos about the company itself will give the client the opportunity to create an impression of the online store. He will assess the scale of the company and the number of its staff, find out the procedure for delivering goods directly to his door. Thanks to this information, any client will be more comfortable pressing the “order goods” button. To achieve this effect with other types of marketing is much more difficult.

Various video tutorials will help you get customers who can't figure out complex products like electronics. You will show them step by step how to set up the right thing, which will strengthen the customer's purchase intention. In addition to this function, video instructions will increase the trust and authority of the store already mentioned in the article: you care about the client, and he will appreciate it.

Types of video content for an online store

Teaser videos

This type of video is perfect for the announcement of new products of your online store. A teaser is a short intriguing video 5-10 seconds long. While viewing it, the client should have a desire to learn more about the advertised item and maybe buy it. The main thing in such a video is a fascinating and original script.

It should also be noted that the teaser should clearly meet the needs of the target audience. That is why it is better to create 2-3 videos in order to "get" into each of the customer groups. Working on the principle of "one teaser - one target group", you definitely will not lose.

Video instructions

As mentioned above, video instruction brings you closer to the buyer. Perhaps he will not know about the existence of your store until he opens the video. But a step-by-step instruction with a mention of your online store will almost certainly make him want to open a resource.

DIY

Videos that educate the viewer have good virality. This means that people will be happy to share a high-quality video of this type - after all, at first glance, it does not look like an advertising video. But it is worth digging deeper - and we will see that everything is not so simple.

A classic example: the video "how to cook chicken in the microwave." We discreetly advertise a microwave oven with a convection function, which serves us to bring the bird to the desired condition - and we get new customers.

How to choose right way?

The meaning of this video is clear from the title - you compare products and advise one of them to the client. However, it is worth noting that not all videos of this type give a clear answer to the question “what is better?”. As a result, smart speeches by experts, many online stores do not lead the buyer to the action they need.

Another nuance is the authority of opinion. Try to choose for the role of an expert a person who will inspire confidence and really understand the range of goods. The buyer can almost always distinguish smart and practical thoughts from unsupported facts.