PRESENTATION OUTLINE
Are You in the Right Location to Open a Cookie Business With Us?
If you’ve ever considered owning a franchise, now is the time to consider a cookie business. The baking and food service industries are stable, innovative and most importantly of all, lucrative, as the need to satisfy a sweet tooth will always persist.
Like any storefront, location is everything, so be mindful of the geographic factors that will make your cookie business boom.
Topics of Discussion:
- Put yourself in the customer’s shoes
- Choose a cookie business that has done your dirty work
- When it comes to data, leave no stone unturned
- Know your neighbors — yes, all of them
1. This may seem like a given for any savvy business owner, but it’s especially true in the food service or confectionery industry. When choosing a location for your cookie business franchise, there are some questions you want to ask yourself from the perspective of your future customer:
*When am I most likely to crave a sweet treat?
If your target customer base happens to be in the latter group, your cookie business franchise will depend on high-visibility real estate. Think Main Street in a year-round beach town or the food court of a local mall.
2. Great American Cookies can suggest specific franchise locations from coast to coast and every state in between. A good franchisor will not only provide this information, but also meet with you to discuss such necessary decision-making factors as the current market and past performances. Be wary of franchises that don’t offer the support you seek — and need — to thrive as a future business owner.
3. Research, research, research. While knowing the population density is important, take it a step further and address such distribution factors as age, income, household size, etc. It may seem obvious, but if you’re unfamiliar with the specific crowd with whom you’ll be in contact, you have already failed. You could wind up trying to thrive in an elderly community, for example, where customers aren’t driving frequently to begin with, much less driving to your store. Even if you’re a native, plan to spend more time outdoors — walking around potential franchise sites, talking to folks and being in tune to your own shopping habits and food cravings.
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.
