We launched the program with a dinner at South on Main in Little Rock.

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We invited stakeholders from the agriculture community, food buyers, journalists, food writers, lifestyle bloggers and even a soybean specialist.

ASPB
USB
ASA
State Plant Board
Beef Council
Arkansas State Chamber of Commerce
Arkansas Ag Council
FFA
Farm Bureau
Arkansas Women Bloggers
Rock City Eats
The Northwesterner
Tie Dye Travels
Arkansas Times
Eat Arkansas
MSPB
U of A
Arkansas Money & Politics
AY Magazine

We wanted to have a variety of speakers to share the story of agriculture

Guest were served a three course meal, each course with a soybean element.

We sent every attendee home with a soybean gift bag. The bags included a soy quick tips sheet on how to include soy in your every day cooking. Each guest also received a KFTT branded hat and apron. We also used a couple Farm Bureau food brochures that educated attendees on our animal ag industry.

We've received news stories from Talk Business & Politics, KATV, Newport Independent and others.

We used this hashtag to track conversations happening leading up to, during and following the dinner. The results have been amazing. Including Twitter, Instagram and Facebook, the impressions from the launch event total nearly a quarter million impressions. That number will continue to grow as we push this program out even further.