Q1 Acquisition Review 2016 by Danny Denhard

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Slide Notes

Q1 Acquisition Review 2016

Published on Apr 19, 2016

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PRESENTATION OUTLINE

Q1 Acquisition Review 2016

Team Members: Debo, Kate & Danny

Photo by .reid.

Paid Media

Aka PPC

Photo by batintherain

Improved tracking

Thanks to Olly & Debo

Photo by practicalowl

Removed display targeting

Good for volume of impression, bad for page creation

Photo by mjmonty

Keyword changes

Photo by sickmouthy

Broadened keyword bank

Bigger the keyword bank the more people we attracted

Photo by Wiertz Sébastien

Switched intent of keywords

Fundraising & crowdfunding keywords closer than expected

Photo by LendingMemo

Took over gofundme terms

Competitor bidding drove page creation by x%

Photo by Forsaken Fotos

Tested a lot

Photo by andrewrennie

Project Keg

Spending our own money to promote great pages, drove traffic & donations

Photo by markhillary

Lesson learnt: Spending more money doesn't (always) = page creations

Photo by @Doug88888

Don't forget you can email acquisition@justgiving.com with ideas & inspiration

Photo by r.nial.bradshaw

Danny Denhard

www.dannydenhard.com